I’m an interdisciplinary entrepreneur whose work blends design, direction, and technology. Today I run Amigdala, a venture studio and consultancy partnering with Fortune 500s, SMEs, and startups on strategy & design, product & development (including AI & data), and go-to-market—with a hands-on model and senior partners only. Beyond delivering projects, we build new initiatives and co-create companies with corporate partners; among them Wyth (2020), born inside Amigdala and grown as a platform for digital experiences.
My creative roots are in photography, video, and interaction design. With a background in electronics and telecommunications, I worked as a photographer (music and fashion) and director/creative director across music, fashion, marketing, technology, and events. In 2002, I founded Midfinger Records, the first net-label in Italy, publishing more than 20 artists and launching two independent magazines (Midfinger Mag and Hickey Mag). In 2010, the fashion short “Signs +5” for Vivienne Westwood was shown at Pioneers of Fashion Films during the Cannes Film Festival. Over the years, I’ve received recognition, including Cannes Lions, Epica, Webby, FWA, and Promax Europe.
On this website, you can see a small archive of creative projects I've created and led.
For anything else, please visit amigdala.ch or my LinkedIn profile.
For anything else, please visit amigdala.ch or my LinkedIn profile.
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