Play By Bike - Playlife

Play by Bike is an integrated AdverGame contest that lived on-line on a dedicated website hosted in the MTV.it website, on Facebook with his dedicated FB App and In-stores with an Interaction Design Installation.

Play by Bike is an integrated AdverGame contest that lived on-line on a dedicated website hosted in the MTV.it website, on Facebook with his dedicated FB App and In-stores with an Interaction Design Installation.
Client: Playlife
Agency: Mai Tai
Creative Direction, UX design: Samuele Franzini
Production: Souldesigner™
Homepage
Choice between On-Line and In-Store
Top 10
Tutorial
Avatar choice and clothes + bike configurator
1st Level
2nd Level
3rd Level
Customized Sharing

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